12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment campaign concept can considerably improve a brand name’s appearance in the talent market. And the bright side is that it doesn’t always require an insane budget plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shock those uninteresting, tired recruitment techniques that generally begin with publishing on task boards (boring).

When your talent group begins creating initial, engaging campaign ideas that connect into and reinforce your total recruitment method, you’ll rapidly find how to attract the finest and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about developing fun and employment engaging ways to draw in great prospects to your brand name and make a larger effect on candidates.

Examples consist of recruitment via a dating app, utilizing a mystical code to break, hosting meet-ups, or getting the assistance of an immersive virtual trip.

– You can establish innovative ideas for your recruitment project by assessing the concerns your talent group has now, looking into how other companies hook candidates, or brainstorming brand-new concepts with your group.

– Three examples of companies believing outside the box consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 design lorry that interviews its own professionals, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).

– After releasing your campaign, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test design templates to improve and automate your hiring process.

What is a creative recruitment campaign?

Recruiters or talent acquisition groups that utilize original recruitment campaign concepts, employment such as games, crack-the-code tests, AI recruitment bots, or video content, link directly with the hearts and minds of their target market.

How do you know if your organization is using creative ideas in your method?

Well, has the skill group been utilizing the same recruitment marketing approach for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same conventional techniques that everyone else utilizes, there’s no other way your brand name will stand out in the crowd.

When companies interact with prospects in a thoughtful, impactful way with their recruitment marketing, they’re most likely to draw in the certified individuals they’re looking for. Now, here’s how your team can start doing things in a different way.

How do business believe of creative recruitment campaigns?

It’s not too complex. Let’s walk through the actions for creating effective, original recruitment marketing.

Step 1: Identify your team’s most significant blockers in getting top talent.

Step 2: Next, brainstorm ideas or tactics to overcome those . Here are some suggestions:

– Get inspiration from other business currently thinking out of the box.
– Put yourself in the shoes of your target audience and consider ways to communicate with them in a design and tone that will interest them, such as an animated video.
– Reach out to colleagues to collect concepts from a diverse group.
– Consider what your business values highly in its existing employees.

Step 3: Bring all your concepts together and create your recruitment project technique, employment including the channels you’ll utilize to release it, such as social networks and your careers website.

Step 4: Review your campaign cost and ensure you have the budget you need, or adjust your plan appropriately (keeping in the great stuff your target market likes).

Step 5: Launch your project and hope your task advert and other project elements get extensive nationwide, worldwide, (or even viral!) attention.

Do we need to outsource customized parts of our recruitment projects?

Possibly. We understand that not all companies have the resources to manage every element of an innovative job in-house. Because case, you may need to outsource specific elements to an agency, such as:

– Designing social networks or other digital ads
– Creating a video (that doesn’t appear like your nephew took your smart phone).
– Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the fun stuff.

To help you win on this new path, we have actually gathered some genuinely ingenious recruiting concepts below. Companies that created some initial or inventive attention grabbers to reel in excellent prospects.

12 innovative and motivating recruiting campaign examples

Let’s face it, numerous organizations are in requirement of a recruitment process transformation. Especially if they wish to bring in young, competent prospects (and the business’s employer brand is as interesting them as a 1970s motion picture).

The following companies (the majority of which you’ve likely heard of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior personnel for white-collar work environments.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most initial campaign concept was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran during the program’s season ending. It may not have featured at any big worldwide advertising festival, but it sure got people talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful occupations like the army is ending up being harder.
Recruitment strategy: Using pop-culture referrals to bring in a wide range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is special since it uses the principles of excellent marketing or copywriting by attracting what is very important to its specific target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently highly underestimated and is likewise experiencing a rapid increase in demand post-pandemic.
Recruitment method: Using emotional and aspirational messaging to bring in people whose worths line up with the business’s purpose.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is generally extremely under-appreciated definitely needs some additional imaginative juice. Home Instead decided to utilize the services of an expert agency for this campaign to refresh their brand name and hook exactly the right type of people.

The company developed exceptionally emotive recruiting videos for this specific niche industry, which 100% struck the mark with their “can’t assist but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, employment and filling tech and digital jobs was a tough job.
Recruitment strategy: Using a significant technology pattern to join the discussion and boost their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign using 3D-printed meatballs.
Now, this is a truly original campaign run by the Swedish furnishings maker IKEA. To draw in talent that considers of the box, they invited possible prospects for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor scarcities in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work candidates looking to start their careers in hospitality by highlighting real-life examples of upward movement.
Tactics: National ad project covering social media, digital screen ads, radio, and press coverage.
These guys are assisting to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening figure:

The market has actually regained 6.9 million tasks because April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes potential newcomers knowledgeable about the vast variety of benefits readily available with a career in hospitality and utilizes testimonials from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant attempting to bring in 1,000 new employees over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to attract tech talents who want to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s certainly another imaginative recruitment campaign that the software application business, Atlassian, launched just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept lined up well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has helped them meet their Australian and worldwide consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and lack of gender variety.
Recruitment technique: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) effort to help in reducing employing predispositions by revitalizing their out-of-date recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment technique: Targeting a very particular talent segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another campaign that’s believing out of the box. After discovering a fascinating market insight that “around 78% of British parents aged 45 and over desire to take on a new difficulty once their kids fly the nest”, EasyJet crafted a recruitment project targeting this particular talent pool.

Filling the team scarcities with prospects who are over 45, whose kids have finally flown the nest, and who are now searching for a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a distinguished international motor program and establishing the brand as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The group incorporated AI into the vehicle’s pedestrian speech innovation and vehicle connect system to evaluate the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment method: Using an innovative, gamified technique to engage passive candidates & providing a totally free gift.
Tactics: Skills test was promoted on social networks platforms

Our sis business, Toggl Track, desired to work with an SEO supervisor and thought of an enjoyable campaign that ‘d be a win-win circumstance for all. We produced an abilities test obstacle and marketed it throughout social networks, providing a free tee shirt to candidates who accomplished high scores.

Reaching passive prospects while spreading the word about our brand name to other skilled employees worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive employer brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions

Walmart’s massive talent acquisition campaign was produced by Nexus and helped offer the brand name a much-needed facelift (given that the retailer might not have actually been leading of many candidates’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to accomplish?

Problem: Attracting young recruits in the midst of a labor lack.
Recruitment strategy: Taking advantage of a growing interest among youths in home renovation and crafting an engaging value proposal to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that provides remodelling fails recreated as artworks, out-of-home, web, and social media material

Intending to hire some 5,000 people in a year in the middle of remarkable labor shortages, Lowe’s Canada was facing the monumental difficulty of drawing in younger employees. Partnering with a creative firm, the brand developed a recruitment project concentrating on opportunities for development and learning within its network.

They have also found that 88% of Gen Z trainees wish to work for employment employers who provide them access to training and growth opportunities.

Training is a top priority for us, so we ensure to offer comprehensive training to everyone who joins our teams. Operating in among our stores is a great chance for people to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand name launched a project and exhibit that develops on the desire to learn by showing engaging examples of renovation failures that young people can prevent by working and learning at one of the brand’s stores. Each of the displays had a QR code for using directly for the various employment opportunities.

Thinking about your next original recruitment campaign technique?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious business to approach prospects.

Whatever the role, from grabbing up the finest engineers to roping worldwide’s greatest salespersons, your recruitment marketing efforts make certain to strike their hearts and minds if you utilize your imagination!

One easy way to add shimmer to your next recruitment campaign while making it fun and engaging for you and prospective candidates is to begin with skills tests. And, no, you do not need to create tests from scratch. Our test library is overflowing with role-specific concerns established by the specialists.

Say farewell to unsuitable prospects and the hours squandered screening CVs. Create a complimentary Toggl Hire account today to see simply how simple, enjoyable, and fair hiring can be.

Juste enjoys investigating through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and structure marketing teams. She operates at Toggl Hire and writes about how companies can hire truly terrific people.