5 Creative Ways to Target Recruitment Ads For Quality Candidates

Social marketing is a key part of a recruitment marketing strategy as it enables you to reach a far larger audience than just people actively searching for jobs (who make up just a quarter of task applicants).

Once you’ve mastered turning your job descriptions into fantastic social ads, the next action is finding out how to get those advertisements in front of the best individuals – or targeting.

Targeting on job titles and market is, of course, a really powerful way to establish your marketing campaign, but some fantastic candidates are still to be found outside those borders. Targeting is a key element of Talent Attraction. Here are 5 ways to utilize targeting to expand your pool of .

1. Use geofencing to reach more local talent

When Kentucky Fried Chicken required to rapidly staff up a freshly opened restaurant in the Netherlands, they set up a project that promoted within 5 kilometers of the new restaurant and hired 75 people and a General Restaurant Manager in just 4 weeks.

Geofencing, or setting a radius around a location where your advertisements will run, can also be used for industry occasions that are packed with specialized prospects.

Facebook even provides the option for “people taking a trip in this location”, helpful for these types of occasions that anticipate a lot of out-of-towners.

Google Adwords/ Search: Radius around a pin, 0.6 to 60 km

Facebook/ Instagram: Radius around a pin, ~ 1.6 – 80 km (In the US, radius minimum for work ads is 15 miles).

LinkedIn: Radius around a pin, 200 – 1000 m.

2. Borrow an audience

If the prospects you’re searching for influence any acquiring decisions in a business, the heavy lifting about how to reach them has already been done by the vendors and suppliers selling to them.

Ask the hiring manager what technology or equipment this role would be dealing with weekly, or head over to Capterra or G2 to find which software business are promoting to the exact same group of people you’re trying to reach.

For example, industry particular tools for banking or performance review software application for supervisor level positions.

Make a list of the companies probably to be offering to your best prospect and run their website URLs through Similarweb and SpyFu (both have freemium alternatives) to see what keywords they are using to reach their audience.

Also check what the “referring websites” can inform you about where your prospects are hanging out online.

Google Adwords/ Search: Add associated URLs, keywords to develop Custom Segments.

Facebook/ Instagram: Search business and keywords in “in-depth targeting” area for tips to develop Interest-based Targeting.

LinkedIn: Target to 1st degree connections of the suppliers and suppliers with Company Connections.

3. Highlight the best perks

Use interest-based targeting to talk to what matters most to each candidate. Include your generous vacation policy to people interested in travel and outside leisure.

Add a line about the company health care for those interested in mediation and fitness. Include a picture of the last company volunteer day for those thinking about community concerns and charity causes, or a photo of the office canine for animal lovers.

Interest-based targeting enables you to reveal off some of the more unique perks of your company that might not be a video game changer for everyone, however for a choose group can make all the difference.

Google Adwords/ Search: Affinity Segments.

Facebook/ Instagram: referall.us Interest-based Targeting.

LinkedIn: Member Interests.

4. Capture the career-changers

The pandemic has caused a lot of individuals to evaluate their profession paths and, as a few of them switch fields completely, there are likely extremely qualified prospects that simply do not have the typical title and industry background.

One method to widen your prospect swimming pools beyond the normal criteria is to look at what people like to do outside of work.

Search LinkedIn to find 10-20 individuals who hold a similar position to the one you’re aiming to fill and head to the bottom of their profile to discover their “Interests”.

List out the influencers, business, and groups these prospects are interested in and see if there are some commonalities beyond industry-specific classifications. Maybe they tend to be news addicts, assistance similar nonprofits, or follow the very same authors.

From these shared traits you can start checking out interests and keywords that you can use to broaden your reach to people that may not have the common profession path however might be a great fit.

Google Adwords/ Search: Add keywords and URLs for Custom Segments, and interests for Affinity Segments.

Facebook/ Instagram: Interest-based Targeting (here’s a helpful guide on categories available).

LinkedIn: Advertise directly to those who are a part of the exact same LinkedIn Interests Groups.

5. Retargeting

Retargeting lets you reveal advertisements to people who have actually previously communicated with your ads, such as taste, swiping an image carousel, or clicking a link, and it’s commonly included as an audience category to campaigns.

Often retargeting simply shows the exact same ad to individuals every time (think about that one advertisement that seems to follow you around the internet), however retargeting uses an excellent opportunity to provide more comprehensive job details to individuals who are currently interested.

For example, retargeting ads could consist of more info on function obligations, unique advantages, or a link to a “day in the life” article – assisting to pull individuals even more along your recruitment pipeline.

Google Adwords/ Search: yes.

Facebook/ Instagram: yes.

LinkedIn: yes.

Unlock effective targeting with wonderkind

Wonderkind offers you the tools and templates to produce recruitment advertising campaign throughout several social platforms with just a few clicks. With the central control panel, you can see which campaigns are performing well to assist you try out and tweak your targeting efforts.

With Wonderkind you likewise have access to a deep database of task title synonyms. When you include a target title into a campaign, Wonderkind can automatically submit a range of related task titles (including in other languages) that can broaden the reach of your ad to quality candidates.